Brand Identity

Your brand identity is the collection of all the elements that your company creates to portray the right image to your costumer. These elements include your name, logo, stationery, tone, tagline, typeface etc. A lack of a strong brand identity will severely damage your business and will create confusion, poor growth, poor communication and management.

Your brand identity is the essence of your business; you can think of it as the DNA of your business. Without a strong, coherent, and memorable identity, you won’t have much of a chance attracting the customers you want and achieving your business goals.

The experienced graphic design team at CDS will help you create an incredibly distinct and memorable image of your brand that will convey an accurate image and feeling to your audience.

Below are some benefits of having a strong brand identity:

• A good first impression
• Better customer recognition
• Higher customer loyalty and shared values
• Lower price sensitivity
• Conveys stability